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Ever wondered why Anchor butter tastes so different from Lurpak?

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By Martin Isark
Most shoppers associate butter’s taste by the branded name on the pack, not that it’s a ‘sweet’ or ‘sour’ cream style butter. This brand butter buying works well for the supermarket shopper as most of the big producers stick to one style of butter. Ever wondered why Anchor butter tastes so different from Lurpak? Get to know your style of butter.   Read more

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Tasted: Drink from Aldi

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By Martin Isark
When I wrote the Supermarket Own Brand Guide in 2005, I found that Aldi had some outstanding products in their: dairy, cold meat, cereal, confectionery, biscuit and snack sections –  and at very cheap prices too! Their Drink? Drinkable… just!

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Martin Isark says University students should be fridge savvy and they’ll have more money to spend on boo…

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By Martin Isark
Are you’re one of the many University students that will be catering for yourself this year?  Be smart and check out the below on how to be fridge savvy – and you’ll all have more money to spend on boo… Books of course! Read more

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Martin Isark says most barman don’t know the difference…

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By Martin Isark
Ever asked for a Bourbon and been poured a Jack Daniel’s instead? It’s a common mistake: JD is actually a Tennessee whiskey, while bourbon is synonymous with Kentucky – all but a couple of brands of bourbon are made there, and Kentucky is the only state allowed to put its name on the bottle. Read more

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UK’s Top Ten Supermarkets: How They Rate

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At Number 1 is Waitrose.
Score: 9.5 /10
Price v Value for Money: Waitrose’s own label prices for weekly staples (sliced bread, butter, milk…) are very competitive and often as not will be at a similar level to ones at Sainsbury’s & Tesco. But stray away to the more enticing products at your cost! Read more

Can I Eat It takes a look at what Bourbon you should be buying.

Caveat Emptor for Bourbon Drinkers

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Unlike Ireland, where there is three year apprenticeship to be barperson, most of the part-time staff that work behind the bar of our British pubs, have very little knowledge of the spirits that they sell from the back shelf. Read more

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The Cola Cake

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The world’s cola market is a very big cake indeed! Dominated for over century by Coca-Cola and Pepsi; two of the biggest soft drink manufacturers in the world. Not surprisingly then, that many of the world’s major supermarket’s have over the years introduced their own-brand of colas to grab a slice of this very rich cola cake!

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Can I Eat It iPhone App lets you know what is in the Bruichladdich Islay Single Malt Whisky, Islay, Scotland

Food’s fifth taste and it’s not umami

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There is a growing momentum in the restaurant world to promote umami, the natural flavour enhancer in some types of food, to the elevated position of the fifth taste! The first four are: sweet, salty, sour and bitter.  Sorry guys.  You are a thousand or so years too late.  Food and drink’s fifth taste is – terroir!

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