There is a growing momentum in the restaurant world to promote umami, the natural flavour enhancer in some types of food, to the elevated position of the fifth taste! The first four are: sweet, salty, sour and bitter. Sorry guys. You are a thousand or so years too late. Food and drink’s fifth taste is – terroir!
British white wine drinkers love the clean, overt, gooseberry flavour of Sauvignon Blanc, produced so well by wine-makers from New Zealand. It may surprise UK shoppers though that it’s not appreciated as much in Europe or in California where they feel that this fruit driven in-your-face style lacks sophistication and their producers work hard in the vineyard and the winery to reduce the vibrant flavours of the grape.