Utter Madness for the Vegetarian Shopper

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At Can I Eat It, we have lost count the amount of times where we can’t get sufficient information to be able to give the Vegetarian App user a green thumb up or a red thumb down. Surely in today’s world it should be part of our labelling legislation that all pre-packed food and drink products should be displayed as suitable or not! All shoppers would benefit from being better informed. End of.

For example, we asked Napolina, if their pasta sauces were suitable for vegetarians? They confirmed that they all were! We also asked, why don’t you label them suitable for vegetarians? It’s marketing decision – and it is not a legal requirement. The Can I Eat It? UK iPhone & iPad compatible App, now delivers a green thumb, suitable for vegetarians, to all Napolina pasta sauce products, when the product’s packet or the website does not, but should! Try the app now

Another example, is Nutella, they have recently changed their recipe, so that their Chocolate & Hazelnut spread is now suitable for vegetarians, but did they stick a green V on the label? No! Their customer service, informs us they are testing a new ‘vegetarian’ friendly label later this month! But, why should it be such a big issue to put a green V on a label? What are Nutella’s marketeers frightened about? Surely, it can only increase sales if the vegetarian shopper knows that it is suitable?  The Can I Eat It? UK iPhone & iPad compatible App, now delivers a green thumb, suitable for vegetarians, to all Nutella products, when the product’s packet or the website does not, but should! Try the app now

Congratulations to The Co-operative, they have change their recipe for their Truly Irresistible Margherita Pizza – from the non-vegetarian Grana Padano to a vegetarian hard cheese, but unlike Napolina & Nutella they’ve proudly displayed a green V. Labelling at its best.

Not Forgetting:

Barcode: 80177128
Nutella Chocolate & Hazelnut Spread
Produced by Ferrero Uk Ltd., Nutella is one of the leading brands on the supermarket’s chocolate spread shelves. As good as you’ll find anywhere. Buy? If the size and the price fits!

Barcode: 5000232853042
Napolina Tomato & Mascarpone Pasta Sauce
Napolina is one of the leading brands on the pasta sauce shelves. Waiting to taste this Tomato & Mascarpone Pasta Sauce. Not listed as vegetarian, but it is!

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