Tasted: Itsu Noodle Pot – Vegetable Flavour

By Veggie Tom
A premium cup noodle is a lovely idea – and I like the thick udon noodles in this Itsu pot. But the sour tomato flavour just doesn’t quite work.

The product:
Posh Pot Noodle? It’d be unfair to brand these stylish Itsu pots with that title because they’re a different beast altogether – instant soups made with thick, fresh udon noodles, a space paste and some freeze dried veg. So how do they shape up?

The verdict:
I like the idea of these. The noodles are pleasantly glutinous and adding the spice paste feels more gourmet than purely reconstituting powder (though a lot of the paste sticks to the inside of the sachet). But the balance is off – a sour, intense tomatoey flavour overrides any spicing subtleties, and the courgettes stay a bit too chewy. There’s promise here, but it needs work.

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Ingredients: Noodles (79%): Wheat Flour, Water, Modified Tapioca Starch, Salt, Thickener (E405), Acidity Regulators (E260, E575, E350, E270, E325), Broth Paste (18%): Lemon Grass, Milled Red Pepper, Yeast Extract, Maltodextrin, Sugar, Roast Onion Puree, Sunflower Oil, Dried Red Pepper, Salt, Spirit Vinegar, Lime Juice Concentrate, Dried Leek, Water, Red Chillies, Ginger Puree, Garlic Puree, Tomato Puree, Ground Coriander, Coriander Leaf, Lactic Acid, Natural Flavouring, Rosemary Extract, Dehydrated Vegetables (3%): Tomato, Courgette and Spinach

Can you eat it? Veggie – and we’re pretty sure it’s vegan too (all those E-numbers are vegan friendly).

Barcode: 5060262482742
Itsu Noodle Pot Vegetable Flavour
A premium cup noodle is a lovely idea – and I like the thick udon noodles in this Itsu pot. But the sour tomato flavour just doesn’t quite work. Tasted By Veggie Tom.

Not forgetting:

Barcode: 5000118203497
Pot Noodle Beef & Tomato
There’s something moreish about the sauce – the MSG, probably. But it’s too sweet, the noodles are too greasy and it doesn’t fill you up like proper food. Tasted By Veggie Tom.

Barcode: 619286609007
King Soba Organic Pumpkin, Ginger & Brown Rice Noodles
More interesting than plain old rice noodles, these have a good texture and work well in stir-fries. Tasted by Gluten-free Sam.

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